What does your business/organisation do?
A little insight into who you are and what you do...
What is the project, and reasons for it?
Who is your target market?
If you have a broad target market, rank your audience in terms of importance. What are their demographics and psychographics? This is age, gender, tastes, views, attitude, lifestyle, employment, income, and geography etc.
Personality / benchmark / look and feel
What is the overall personality of the project? What colours, style, attitude and response do you want to evoke? If you have seen an example of something you like please provide a web address or send through as an attachment. Can’t think of anything or want to be surprised? That’s completely ok too!
What items need to be included in the project, and who will be supplying them? i.e. logos, contact details, copy, images, diagrams, style guided branding elements…